Posts Tagged ‘IE Luxury Club#8217;


IE Luxury & Sustainability Spotlight with LOEWE

Written on April 26, 2016 by Campus Life in Professional


On 31 March, 2016 the Luxury Goods & Services Club was delighted to host their first “Storytelling for Talent” event with mba arena, powered by LinkedIn. The mba arena is a global community of influencers creating smart spaces, where leaders share inspiring personal and business growth stories with international management audiences. The LinkedIn mba arena series of events is supported by leaders from the world’s best brands.IMG_3289

IMG_3284The topic was Sustainability in the Luxury sector. This was a moderated conversations between Gael Gonzalez, Sustainability Manager at LOEWE and Maria Eugenia Giron, Executive Director for IE Business School Premium and Prestige Business Observatory who be discussing Sustainability in the Luxury sector, with a focus on LOEWE.

The exciting element to this event is that it is filmed and there is a key focus on mba students and their post career plans. Students are encouraged to engage and ask questions about the hiring process, how to differentiate themselves and key elements about the culture of the company. Post event, the footage is sent to mba arena who edit it and share it with LinkedIn.

This is an excellent opportunity to build up the IE brand along with 7 other top business schools who have been chosen to pilot this mba arena initiative being; LBS, IESE, HEC, INSEAD, Chicago Booth, HULT, CASS, Imperial, Manchester, Cranfield.  


In October, IE’s Luxury Goods & Services Club hosted Eduardo Iñiguez, Associate Director of Client Services Iberia & LatAm for Interbrand to discuss Luxury Brand Marketing in today’s

Glocal and digital landscape. Eduardo has been with Interbrand for over a decade. In our discussion he brought great insights into the digital transformation that has been occurring in the luxury sector. We presented a topic to discuss the need for brands to engage and connect with their customers in creative ways to capture their imagination. Having recognized a trend of mainstream brands pushing upstream to challenge more heritage brands, we asked Eduardo his thoughts on remaining competitive.

We discussed how Interbrand works with their clients to achieve a distinct message for the brands that they work with. Eduardo stressed the importance to drive demand and desire, to capture the craftsmanship, product excellence, and experience to truly connect with consumers on a personal level. Digital, he mentioned, has allowed a platform to be able to do just that.

Interbrand has been moving towards an ‘AgeofYou’. Using data to connect with customers on a unique and individual experience. Yet, some tenets of luxury remain key such as quality, experience, uniqueness, and story telling. Eduardo also shared with IE insider tips to breaking into the industry and career opportunities.

We are very appreciative for his time.



Elevating house keeping to an Art!

Written on October 27, 2015 by Campus Life in Professional, Social

marta stewartAmbassador Costos and Mr. Smith have a strong determination to increase knowledge and recognition of the Spanish Brand in their country.

Some weeks ago our students and alumni had the opportunity to discuss fashion and luxury, with nobody less than Anna Wintour and Martha Stewart! Mr. Smith interviews her in front of a group of young entrepreneurs, mainly women! Inspiring and fun, but also very didactic and realistic! Very often we have the fake impression that to be an entrepreneur we only have to have a great idea and borrow some money from family and faithful friends to became rich. Nothing further away from reality!

After her university graduation she went straight to Wall Street in order to learn from the best. Entrepreneurial spirit is a vocation but it also requires skill and knowledge, and of course, it´s also a trial and error process in which failure is a part of success. One advice! The sooner you recover, the better, and back to work. She has also committed mistakes, mainly by not choosing correctly with whom to work with. It is important to choose appropriate people who you can trust and who have the same objectives!

Curiously! She confesses she has pictures, notes and pinned materials all around her, she is interested in learning about EVERYTHING, there are new ideas everywhere.

Fearless! She is never satisfied and is always ready for change, or as she describes it, evolution, and is also prepared to do a lot of hard work, being an entrepreneur is a synonym of working very hard.

Focus, focus, focus: she repeats this like a mantra. Her other advice to success while starting up is looking for ways to make money from the first steps. 

It was nice as a Spaniard to realize her deep admiration of our creators and entrepreneurs. It is great to have the recognition of such a role model who was once very flattered by her neighbor who told her that she had the ability to elevate the home –not house- keeping to an art!, by the way, the neighbors name was Steven Spielberg.

It was so nice to see some of our students among the attendees! It is important they realize how meaningful these opportunities are, even better than staying at home studying the next exam or sleeping a siesta.

I deeply regret not being able to attend the presentation Malek Nejjai from Amadeus did last Friday with the IE Diversty club, but they told me we had a waiting list and in the end we did not have full attendance! I always say that you configure your Master, and in the end your success, by choosing how you invest your time!

Margarita Alonso

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