Posts Tagged ‘ie marketing club#8217;


USA and Marketing Club Super Bowl event

Written on March 4, 2019 by Campus Life in Geographic, Professional

The Marketing and USA clubs worked together on a Super Bowl ad/halftime show viewing parting the week following the Super Bowl. We started the event with a happy hour and then watched the best ads from this year’s Super Bowl followed by the halftime show.

The event had about 40 attendees with a mix of people from the IMBA, MCMC, and MVD programs. Taste of America sponsored the event with snacks and a prize basket for the winner of the Super Bowl Commercial bingo game we created.


Dinner with Professional Series. Marketing Club

Written on February 22, 2019 by Campus Life in Professional

Last night, the IE Marketing Club held its first Dinner with Professionals at Aire de Serrano. As this was our first dinner with professionals, we were very eager to make sure it went off without a hitch.
We are happy to report that our first dinner was a success and our speakers and students were happy to be there sharing knowledge. We hosted three speakers and 12 students. Our speakers were charismatic, knowledgeable, and each one was able to share their experiences from their diverse backgrounds. Our esteemed speakers included: Nacho Herrero, CEO and Co-Founder of Never Enough event consultancy; Susana Outeiriño, Client Services Director at VMLY&R; and lastly, Patricia Ramírez Llopis, Regional Marketing Manager for Xiamoi Technology in Spain.
Our speakers engaged in great discussions with our students. They provided industry insights, advice in finding successful careers, shared some anecdotal stories, and answered all the questions the students asked.
Quotable Quotes:
“It’s okay to fail, but learn from it!” – Nacho
“Don’t be afraid to own your voice.” – Susana
We would like to thank IE Campus Life for supporting our event and consistently helping us improve and grow the Marketing Club and we look forward to hosting more dinners in the future.


Personal Branding and Elevator Pitch by The Bold Choice

Written on November 21, 2018 by Campus Life in Professional

In Collaboration with three other clubs (IE Marketing Club, IE Communications Club, and IE Public Speaking Club), IE Entrepreneurship Club co-hosted Jane Rodríguez del Tronco who is an Executive and Team Coach, Personal Brand Expert, CEO of The Bold Choice, and Associate Professor at IE Business School. Jane offered a session on Personal Branding and Elevator Pitch for Entrepreneurs to 80 students.

Entrepreneurs need a personal brand because they are constantly in contact with investors and potential business partners with whom they need to build trustworthy relationships.

In her presentation, Mrs. Rodriguez mentioned that the main purpose of building our personal brand should be to show others what is special about us, what is the value we can offer to the world. Our personal brand is what people say about us when we are not in the same room and it has a lasting power.

Mrs. Rodriguez also highlighted the importance of having a good elevator pitch in order to succeed in our careers. When building our elevator pitch, we have to think about what makes us different and what are the solution/s we can provide to others. She said that sometimes we work a lot in our true selves but we forget to make us visible because we expect others to make us visible. Therefore, we need to work on our elevator pitch as this is a great opportunity to show our value and sell ourselves or our business ideas.

Finally, Mrs. Rodriguez added that networking is fundamental in our careers, but what is more important is how we work with our net.

If you like our events, would like to become a member of IE Entrepreneurship Club or have any doubts, please send us an email to

Blog post by Andrea Labiste, President of IE Entrepreneurship Club.


Mary Kay Presentation

Written on July 28, 2017 by Campus Life in Professional

The IE FMCG Club partnering with IE Marketing Club and IE Fashion Club, was delighted to welcome Mary Kay Inc., one of the leading cosmetic companies, at IE Business School.

Business and Human Resources representatives shared with the students their knowledge about the industry, company positioning and opportunities.

With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

Carin Mazaira, Alberto Hoffmann, Christoph Janke, Lisa Cheng, Flavia Leggio, Diego Lozano

#fmcg #consumergoods #marykay #iebusinessschool
Linkedin Post: Igor

IE Brasil office post on social media´s


The Superpowers of Semiotics

Written on July 14, 2016 by Campus Life in Professional

hanser_semioticsWhat makes smileys sympathetic, stars superior and surfaces seductive? Why we think, or even enjoy the feeling of romance while we see the Eiffel Tower? And of bargains when we notice a product tagged with a yellow-red printed price-label? And why are we usually emotionally opinionated about the company’s logo design, but far less engaged while reading the company’s balance sheet?

On 29th of June, in our very last session of the IE Marketing Club before summer break, Christoph Hanser, an MBA candidate and graduate in graphic design, was providing us a quick introduction into the world of visual communication and the science of semiotics. After a short introduction, the story starts with the cultural shift from the written word to an abundant use of nowadays digital imagery. In this interactive session we were discovering about the relation between image, emotion and imagination, and getting insight in decoding the cause and action by analyzing multiple visuals.

Although we live in an age of ever-increasing images, the cognitive processes behind our image-driven culture are commonly unknown.

As our presenter was highlighting, semiotics, the science on meaning of symbols, however provides surprising insight into the hidden aspects of visual communication and the suggestive power of those non-verbal, implicit codes. This suggestive power derives from the simplification and emotional connection, when we subconsciously process images and visuals, and the relative effort we have to consider processing more logical communication codes, like written words or numbers. Therefore, understanding non-verbal communication and semiotics became an important aspect for contemporary marketing. Nevertheless, we need to ask ourselves if we use those ‘superpowers’ wisely and do not walk down the slippery slope of suggestive manipulation, that could lead to misleading promises and consumer dissatisfaction in the long run.

We hope that everyone enjoyed our last Club session and looking forward to welcome you after some refreshing summer break.

1 2 3 4

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept