Posts Tagged ‘ie technology & innovation club#8217;


Tech Summit: A Kaleidoscope of Digital Value Creation

Written on April 22, 2016 by Campus Life in Professional

Tech Summit

A new initiative organized by the IE Technology and Innovation Club was the IE Technology Summit 2015, in collaboration with IE CampusLife and the IE Career Management Center. The overarching theme of the event were topics in innovation and digital business models. However, since the topic is incredibly vast, the event attempted to provide insights by covering it from various angles. Here are some of the highlights:

Singularity University and Exponential Business Models

Jacobo Elosua, co-founder of Iris AI,, and Civio spent 10 weeks at the Singularity University campus. A winner of the Global Impact Competition in Spain, Jacobo talked to us about how his ideas and business development was accelerated through meeting and interacting with bold entrepreneurs, technologists, and evangelists of today.

Figure 1. Full House at the 1st IE Technology Summit.

New Pathways for Digital Business and Digital MarketinTech summit 2 g

How do digital business models affect professional services? Mariano Blanchard, Digital VP at McKinsey Labs provided an overview of the digital consulting practice at the worldwide leading firm. The key was in understanding that a consulting approach of the future does not only focus at one particular business aspect but it is an end-to-end process from ideation to the deployment of a final deliverable.

Furthermore, Marketing is rapidly changing. Franc Carreras, Launchpad Mento at Google discussed growth hacking and shared with the audience his formula for technology startup growth. Digital marketing was a key lever that Franc introduced in this equation. For example, through the interaction of earned vs paid media, especially in the early stage a startup should invest in paid media in order to grow momentum and benefit from earned media in a later stage.

Figure 2. Franc Carreras about new strategies for digital marketing and growth hacking.

Challenges and Opportunities in Developing and Selling Technology Products

We were excited to hear about new technology products developments. In particular, Federico Olavarri, Director of Industry & Society at Ericsson Iberia shared his vision of transforming traditional cities into digital spaces. In particular, he demonstrated the Ericsson Zero Site Solution deployment in Santander as a use case for more sustainable and interconnected living.Tech Summit 3

With growing digitalization, risks are increasing alike. Francisco Ginel, VP Strategic Alliances of Eleven Paths, a Telefonica company, has introduced business security topics to the conference. “Security can be either a business “enabler” or a business “disable”. The new digital trends require more cooperation, more hybridization and flexibility – a overly rigid security design might impede these features. Francisco has shared with the audience how to navigate the difficult path of security deployment in a major enterprise.

The product development process should be closely tied to an overall company strategy. Dario Alonso Rodriguez-Suarez, Product Manager at .Tuenti, shared with the club members on how .Tuenti designs it product development process, how market insights drive technological developments, and how go-to-market strategies are designed.

Figure 3. Dario Alonso about technology product development challenges and solutions.

 How to Translate Passion into a Career?

Being exposed to a broad range of digital business and technology industry topics, we were eager to learn about how an MBA education can provide value to technology companies, what best ways of entry might be and what the required skill sets for candidates are. Silvia Dvorak, Senior Associate Director of the IE Career Management Center lead a panel of experienced recruiters and career coaches through these relevant questions. In particular, Yolanda Diaz Villarrubia, Managing Director of Talent and Executive Coaching at the Bold Choice as well as Puri Paniagua, Client Partner of Pedersen & Partners Executive Search provided answers to the audience’s questions.

Tech Summit 4Overall, it was a long day full of valuable knowledge and contribution organized by the passionate IE community. While we hear about digital business, big data, digital marketing and similar topics in class, it was valuable for our members to learn about the industry first-hand.

Figure 4. The Technology Careers Panel organized by the  IE Career Management Center.


Digital business2

One of the highlights of the IE Technology Summit 2015 was how digital business models change the competitive landscape. The IE Technology & Innovation Club was lucky to host Mariano Blanchard, Digital VP at McKinsey Digital Labs. Mariano spoke to us about how digital business models disrupt the consulting industry.

Many of us noticed in the previous years that consulting firms such as McKinsey & Company, BCG, Bain, Deloitte, or Accenture have put increasing efforts in specializing in digital business consulting by setting up dedicated consulting practices. Equally, since 2013, McKinsey has formed Digital Labs – a network of studios around the globe. Mariano spoke to us about this development and shared three core messages with us.

1.       Clients are getting more savvy

“Digital is changing everything – Yes it is a blown over cliché, but… “ – Indeed, clients require the additional mile to get their questions answered. Analysis and recommendations are required to be deeper than previously practiced. Project timelines are getting shorter and the time frame for strategic planning is shrinking. Furthermore, consultants are challenged to apply the latest thinking and be aware of the latest technological trends.

2.      The Traditional Gap in Management Consulting is Unsustainable

According to Mariano, much of the consulting industry was previously focused on two core areas: C-suite strategy consulting and implementation. With strategy being: “strategize, define, design” while implementation focused on “build, pilot, deploy”. In-between, there was a gap, a “no man’s land” that would lead to communication issues and translational challenges between projects. Today, a digital consulting practice is required to encompass the entire process from ideation, to designing a strategy, to building, piloting, and finally deploying.

3.      “Forget PowerPoint”digital business

While slide decks and spreadsheets still have their place in board rooms, a cutting edge digital consulting project finished with more tangible deliverables, such as final ready-to-market tools. This could be a customer self-service app, a management information system dashboard, interactive big data analytics visualizing, and anything your creative mind could think of as a deliverable of tomorrow.

Certainly, for the IE community, to learn from Mariano was eye opening. The IE Business School is not only very strong in digital business topics because of the course offering and excellent faculty. It is the passionate drive of our student community to innovate, create a startup, or choose a technology firm. It seems, that digital business consulting fits right into the interest of our student community and Mariano has further fueled this excitement with his presentation.


The 4th Edition of IE Digital Forum

Written on March 7, 2014 by Campus Life in Professional

IML_2357On January 30th, IE held the 4th Edition of IE Digital Forum, the main event about Technology and Innovation at IE Business School.

Organized by Fernando Esteve, Vikas Sheth and The IE Technology & Innovation Club, the event counted with professionals from well know companies like Écija, Deloitte, Indra, Altran, Oracle, IBM, Acciona, Ideagoras, Amadeus and Accenture.

IE Digital Forum is the event where you can learn about the last trends in Technology and Innovation directly from the actors that shape them.  The event, held completely in English, was organized in 3 panels, preceded with an introductory speech by Fernando Esteve and Vikas Sheth, organizers of the event and alumni and student representatives of the club.

Panel 1: Trending Topics in Technology and Innovation

The objective of this panel was to discuss about state-of-the-art technologies and nnovations.

The panel started with the speech by Teresa Pereyra, Senior Associate of Privacy and Information Technology at Écija, who talked about “Trending IT legal aspects”.

“Each technical solution”, Teresa said, “appears as an answer to a need, as a solution to a problem but, once developed, it has to exceed the obstacle that implies the business and customer’s legal compliance. It is there where IT law enters, to provide with complementary solutions to transform technological solutions into legal and viable technologies”.

IML_2363“IT law is and will always be an inseparable and necessary companion of any technology and innovation trend”.

The panel continued with Óscar Rozalén, Director IT Strategy/Operation/Transformation-Technology at Deloitte, who talked about “The Digital Race”, about how the information demand has increased enormously, that “we, the customers, have changed: we do not have time and we require ubiquitous and immediate services”.

Óscar explained how analytics are the answer to these new requirements and that it provides intelligence to this massive amount of information.

To finish the panel, Alejandro Pérez Candela, Head of Smart Cities and Urban Traffic Solutions Department at Indra, introduced the “Smart City” concept as “cities that use innovation and connectivity to provide a model that enhances economic and political administration”. “It implies the definition of a new city model, with a dynamic long term vision, where people receive relevant information, immediately and with the new participating services that they require”.

IML_2497Panel 2: Setting up a new innovation environment

The objective of this panel was to discuss the difficulty of introducing new improvements and new technology in order to increase creativity and productivity in companies and society.

The panel started with Teresa Hernández, Innovation Partner at Altran, who talked about Innovation as making new things, offering new products and services, and providing value. Furthermore, she explained that these objectives can be achieved by applying the Innovation Canvas Model which “allows you to ask yourself the proper questions”

Then, Javier Torres, Business Operations and Demand Generation Director in Oracle, talked about Innovation and the impact of data in business.

“The data volume is increasing at high speed. The source of this data is different and, as long as new applications appear, it continues growing. Also, that data is unstructured”. That is why, “we need systems that can analyze that data, provide relevant information and the ability to provide that information when needed”.

To finish the panel, Miguel Ángel Martín, Big Data sales Leader at IBM, explained the future beyond Big Data. “We are in an early stage for Big Data Technology, an opportunity of future development, that allows creating systems that will learn by themselves by analytics and that will be able to propose valid solutions”.

IML_2511Panel 3: Digital Identity

The objective of this panel was to discuss marketing and how it can be developed through the use of technology.

The panel started with the speech by Ángel González, Founder & CEO at Ideagoras, who said that “companies are no longer the owners of their brands”.

“In a connected world, collaboration economy appears: collaboration is key”. “Brands have gone social”. “A social brand is to be co-created by the audience, listening and with dialogue”. “In order to build strong brands, you need the audience to participate in its co-creation”.

Nerea García, Head of Talent Acquisition at Acciona, talked about “Digital Identity of HR”.

“Traditionally, companies used to hide company knowledge and kept it inside: internal trainings, internal knowledge sharing…”

This is the point where Acciona started a travel that implied deep transformations on the company where “employees are taught to chat about the company through social networks”.

This way, “Employees are company’s best ambassadors on the web”.

Luigi Battista, Head of Business Development in WEMEA at Amadeus, talked about “technology trends in the travel industry”.

“Travelers want to have a (travel) plan their own way. Usually, we visit several websites to plan a trip and we get many results”.  We like flexibility. In a digital world, “less is better”, we need to provide relevant information, especially when it comes to mobile devices. Companies use data, obtained through user navigation in web sites, to offer related information.

“Technology will allow performing semantic searches, in which no specific word is searched but the meaning of the whole sentence, to access user-context related content and C2C (Consumer To Consumer), business where consumers offer services to others, like car sharing…”


Mariano Prieto, Business Consultancy Director for Airlines at Indra and member of IE Technology & Innovation Club talked about “LATAM Airlines’ ecommerce strategy definition”.

Mariano explained the merge of TAM and LAN airlines and how technology allowed the efficient use of resources and the appearance of blended strategies for sales development.

We reached the end of the panel with David López Diaz, Digital Business Manager in Financial Services at Accenture, who talked about the use of technology in the banking industry. “There is no business without trust in the banking sector” and “it is damaged”.

Banking industry faces several challenges (business intelligence, social media and digital ecosystem)” and it should use “SoLoMo” (Social, Local, Mobile) strategies to “attend to the new customer behaviour”.


Last but not least, Santiago Íñiguez, the Dean of the IE Business School, took the word to thank this “initiative from students to students”, and the followers through social media and the variety of shared ideas.

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