Posts Tagged ‘Margarita Alonso#8217;


Elevating house keeping to an Art!

Written on October 27, 2015 by Campus Life in Professional, Social

marta stewartAmbassador Costos and Mr. Smith have a strong determination to increase knowledge and recognition of the Spanish Brand in their country.

Some weeks ago our students and alumni had the opportunity to discuss fashion and luxury, with nobody less than Anna Wintour and Martha Stewart! Mr. Smith interviews her in front of a group of young entrepreneurs, mainly women! Inspiring and fun, but also very didactic and realistic! Very often we have the fake impression that to be an entrepreneur we only have to have a great idea and borrow some money from family and faithful friends to became rich. Nothing further away from reality!

After her university graduation she went straight to Wall Street in order to learn from the best. Entrepreneurial spirit is a vocation but it also requires skill and knowledge, and of course, it´s also a trial and error process in which failure is a part of success. One advice! The sooner you recover, the better, and back to work. She has also committed mistakes, mainly by not choosing correctly with whom to work with. It is important to choose appropriate people who you can trust and who have the same objectives!

Curiously! She confesses she has pictures, notes and pinned materials all around her, she is interested in learning about EVERYTHING, there are new ideas everywhere.

Fearless! She is never satisfied and is always ready for change, or as she describes it, evolution, and is also prepared to do a lot of hard work, being an entrepreneur is a synonym of working very hard.

Focus, focus, focus: she repeats this like a mantra. Her other advice to success while starting up is looking for ways to make money from the first steps. 

It was nice as a Spaniard to realize her deep admiration of our creators and entrepreneurs. It is great to have the recognition of such a role model who was once very flattered by her neighbor who told her that she had the ability to elevate the home –not house- keeping to an art!, by the way, the neighbors name was Steven Spielberg.

It was so nice to see some of our students among the attendees! It is important they realize how meaningful these opportunities are, even better than staying at home studying the next exam or sleeping a siesta.

I deeply regret not being able to attend the presentation Malek Nejjai from Amadeus did last Friday with the IE Diversty club, but they told me we had a waiting list and in the end we did not have full attendance! I always say that you configure your Master, and in the end your success, by choosing how you invest your time!

Margarita Alonso


The other day I was invited by Foundation Rafael del Pino to the presentation of Toni Nadal’s last book. He has been Rafa´s coach since he started playing tennis. In his introduction Amadeo Petitbó presented him as a Socratic Professor and his explained that this book is a manual for educators, but only for those who educate through effort, perseverance, passion and a deep desire to improve.

His presentation was an example of leadership but also humility and clairvoyance. Simplicity is the base of his principles. Solon´s sentence inspires all his work: “With no method, order, will, effort and sacrifice genius and success are not possible” it does not happen always like this, Maradona, Messi or the Rolling Stones are good examples, but he is convinced that the easiest way to success is through effort.

Toni is the only couch of the circuit that has trained his pupil (he calls him so) during his whole career, he joked saying he is also the cheapest, but the real reason is that Rafa knows he is the only person responsible for his mistakes, and of course, his success. Toni gives him guidelines and he chooses.

Further to Alex Ferguson “Victory is not the most important thing, it´s what matters” Toni´s goal is also to win #1 position in the world ranking but not anyway, only with correctness,  he does not distinguish inside the court and outside the court.

I hope it inspires all of you! Warm regards, Toni

I hope it inspires all of you! Warm regards, Toni

Rafa has a special gift for sports (he wanted to play soccer though!) but further to his opinion his best quality is obedience. He obeys his physical therapist, his manager, his PR. He obeys but not limits himself to do what they say, he lets them guide him.

For Toni  having  a good character is key, to be able to control your will, he things we normally know what we need to do but very often we don´t have the will to do it . Passion and a good face: the eyes are the window of the soul. To bite the bullet: Rafa is a champion because he´s the one who´s s won more matches without playing as well. He knows how to resist a bit more.

I told Toni that I often use sports and Rafa´s example to teach resilience and leadership and he dedicated his book to IE WIB (Women in Business Club). I told him how just the previous day we discussed how sports and competition during childhood can help develop most leadership attributes, among them: Resilience, Team work, Visibility, Ambition, Strategy, Network, Multitask, Distinguish personal and professional issues.

We had a very productive session indeed, discussing how Jack Welch, former CEO of GE, was very thankful to his mother for introducing him to sports by playing hokey, golf and baseball and therefore fostered his self-confidence. Meanwhile, the post-war Spanish women approach to sports was mainly for health and good appearance, but never competition:

“Any daily movement can be gymnastic exercise. You only have to do it with energy, adjusting your breath, and overall, concentrate your thoughts on the exercise you are doing “

“Any daily movement can be gymnastic exercise. You only have to do it with energy, adjusting your breath, and overall, concentrate your thoughts on the exercise you are doing “

We all enjoyed this funny example of the old “Enciclopedia de la mujer”, but the harsh reality is that nowadays many girls who play soccer, handball, or hokey are called tomboys and, very often they cannot compete because their schools do not have feminine league or due to their age they cannot keep playing with their masculine colleagues.

Margarita Alonso


LGBT@Work 2014

Written on November 25, 2014 by Campus Life in Other Activities, Social

IML_2463 (Large)On November 20, ieOut celebrated the VIII edition of the LGBT@WORK, the annual appointment to discuss best inclusion practices for LGBT Diversity.  IBM sponsored the club for this important appointment, as they have done since the launch of the event.  

Ambassador to the United States in Spain, James Costos honored IE Business School by Officially opening the event along with Dean Santiago Iñiguez , Nieves Delgado from IBM and Felipe Barbosa, ieOut coordinator 2014.

James Costos defined LGBT rights as Human Rights and stressed that an important part of US foreign policy is to advocate for Human Rights worldwide. He thinks his nomination as Ambassador to Spain is an example of this commitment to equality in the whole world. He also underlined the importance to create inclusive environments to attract and retain the best talent.

15850438536_2300793eb1_oFuther to Ambassador Costos the Civil Rights movement is a great road map to obtain LGBT normalization. He recognized the Spanish leadership in this area and committed himself to keep working to increase awareness, especially at the workplace.

Margarita Alonso did an introduction focusing on the reasons why Spanish Corporations should include LGBT diversity in their agendas from a double line, one because it is profitable for companies and two to further corporate responsibility alignments.  It will increase the companies talent management, potential of a new niche, reputation and the domino effect that will invite new players.  On the other hand, consistency with mission and values, the big brands have the power change public opinion and can provide more role models at executive and leading positions.

15688759238_c264e56ec1_oBeck Bailey, from Human Rights Campaign, explained how the Corporate Equality Index has become a very efficient tool to increase awareness and to share best inclusion practices at the workplace. Their consultants serve as trusted prescriptors to diversity professionals and other executives seeking to position their business as friendly workplaces that respect all employees, regardless of sexual orientation, gender identity or expression.

Miguel Castro, from SAP, shared his long experience working to improve equality and LGBT Visibility. He focused in the labor of Pride@SAP a network that has more than 250 members mostly from Germany and US. Pride@SAP contributes to a positive environment, it is a strong support tool for transgenders in transition; It reinforces leadership as employer of choice and provides visibility for the company.

15688936000_bc2ec805c5_oSince Miguel arrived in Spain the group has increased its activities with networking lunches and participation in Global Pride@SAP. They have organized the SAP People Week to boost internal awareness about diversity along with other groups like Women and young talent.  and have also coordinated events with Lesworking, ieOut and GaylesTv.

Laura Muelas showed with figures how urgent it is to normalize LGBT diversity in our society and school, the research coordinated by Ignacio Pichardo among LGBT student’s drops alarming data about homophobia, and harassment at school. On the other side of the coin, the fact is that there is a positive relationship between the level the information and awareness of school staff and faculty and the proper management of these situations

Link to the video

The Aula Magna was full and more than 20 ieOut friends followed the lectures by streaming.

Link to the pictures of the event.

Media Report:


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